Dynamic Pricing Solutions

Synergy Reports

Purpose             

Help managers identify sellout dates in advance so they can protect rooms on these dates.

Benefits             

• Higher ADR.
• Higher occupancy.
• Reliable forecasts.
• Fast management of online channels.

Actionable Reports

Hoteliers are inundated with reports that can count, average and project dozens of statistics from ADR to competitor net rates. The shortcoming of these reports is that they do not clearly guide the hotelier through difficult pricing decisions. Synergy Reports™ are different because Synergy Reports™ are actionable. Each report guides hoteliers unambiguously through numerous critical decisions.

Example scenarios include

• Accepting or denying a group booking.
• Raising rates or setting a length-of-stay requirement.
• Closing high-commission distribution channels.
• Negotiating corporate and net rates.

Support and Consultation

Active Metrics provides technical support as well as one-on-one consultation to guide hoteliers in applying our reports to their specific needs and circumstances.

Synergy Quick Quote

Purpose             

Help receptionists quote optimal prices to guests.

Benefits             

• Consistent, optimal pricing by all sales staff.
• More professional customer experience.
• Increased staff efficiency.

Empower Staff

Is every receptionist in your hotel quoting the optimal rate for every reservation request? Synergy Quick Quote™ displays clearly the strategic rate for any room type, arrival date and length-of-stay so that any staff member can quote the optimal rate in just a few seconds.

Respond Quickly

How long does it take you and your staff to determine if a group request will displace more valuable bookings? Synergy Quick Quote™ makes it easy for all of your staff to quickly check if a group booking is too large or ill timed to benefit your overall business. Additional timesaving features accelerate the process for quoting to corporate partners or returning guests.

Reduce Training

How long does it currently take for new staff to learn the ins and outs of quoting rates to customers? Our multimedia training CD ensures that new staff can be quoting rates with confidence and professionalism after just one hour of self-paced training.

Synergy Booking Engine

Purpose             

Help web site visitors quickly find the room offer that fits their objectives.

Benefits             

• Double revenues from hotel website bookings.
• Save time through automated updates.
• Reduce booking errors.
• Free receptionists to handle other tasks.

Always In Sync With Your Strategy

Some booking engines can synchronize automatically with your PMS to close rooms automatically when a date is sold out, but they still require manual updates on a daily basis to ensure that the offers listed are really strategic. Synergy automatically synchronizes with hotel inventory AND rate strategy, so that bookable offers are priced dyanmically based on remaining rooms and time to sell.

Multiple Shopping Modes

Most web booking engines offer only a search interface to customers. This interface works great for customers who must attend a meeting or conference on a pre-determined date. But how useful is the search interface to customers who are flexible about their travel dates? Synergy Booking engine offers two additional shopping modes to help felxible customers quickly discover that they can book discounted rates by staying or less popular dates or by extending their stay.

Integrated Look and Feel

Have you ever clicked the 'Book Online' link at a hotel web site only to see a popup window appear that bears little resemblence to the hotel's actual web site? This does not happen with large chain hotels, and there is a reason. Synergy Booking Engine replicates the look and feel of the hotel web site including navigation links and embedded flash content to ensure a more professional appearance.

Purpose             

Automatically update room and rate availability across GDS and travel websites.

Benefits             

• Ensure optimal pricing across channels.
• Eliminate manual updates.

Strategic Prices Across Channels

Say goodbye to daily manual updates of online GDS/IDS room offers. Synergy Rate Publisher computes strategic rate availability for every possible arrival/departure combination and automatically transfers offer updates to any OTA compliant CRS or Channel Manager (including Globres/Synxis, Travelclick and many more.

Flexible Configuration Options

Synergy Rate Publisher can easily be conficured to update your online offers regardles of disparities between your PM configuration and you CRS or Channel Manager configuration. A simple mapping from the room types of your online offers and the room types in your PMS is all thats needed.

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